ROLLING STONE Online
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ROLLING STONE Online
The "Bible of rock'n'roll" online
ROLLING STONE Online
Editorial Concept
ROLLING STONE Online is the consistent and successful continuation of the print magazine on the Internet. As an online platform, the cult brand of Rolling Stone offers daily news and articles on literature, film, the Internet, politics and exclusive features.
The editorial concept has attained a strong community and a high reach as the Bible of rock‘n‘roll.
Target Group
- 59% are male
- 68% are 20 to 49 years old
- 89% listen to music (radio, records, MP3s, CDs, cassettes)
- 84% watch television, DVDs and videos
Source: AGOF internet facts 2012-01 , basis: Onliner-WNK (50.34m) Ø-Monat
Key Data (Per Month)
- Unique users: 0,11 million*
- Page Impressions: 1,852,184**
- Visits: 362,582 **
*Source: AGOF internet facts 2012-01
**Source: Own survey (webtrekk) March 2012
Rates and Forms of Advertising
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs):
| Rate Example for Super Banner | |
|---|---|
| Number of ad impressions (AIs): | 100,000 |
| Format: | 728 x 90 Super Banner |
| Placement: | Homepage |
| CPM: | € 25 |
| Calculation: | 100,000 * 25 / 1000 |
| Costs: | € 2,500 |
Contact
Oliver Horn
Group Head Sales Axel Springer Mediahouse Berlin
Mehringdamm 33
10961 Berlin
Germany
+49 30 3 08 81 88-2 08
+49 30 3 08 81 88-2 16
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540