MUSIKEXPRESS Online
meta-navigation
main-navigation
MUSIKEXPRESS ONLINE
The online platform for sophisticated music fans
MUSIKEXPRESS Online
Editorial Concept
MUSIKEXPRESS Online informs sophisticated music fans about everything happening in the current pop scene.
As an online platform, musikexpress.de offers up-to-date interviews, background stories, record reviews, concert reports and fashion features with attractive lifestyle accents.
The inside coverage of the scene and the editorial concept allow a variety of opportunities for integrating advertising, as well as audio and video streams.
Target Group
- 58% are male
- 64% are 20 to 39 years old
- 90% listen to music
- 91% watch television, videos and DVDs
Source: AGOF internet facts 2012-01, basis: Onliner-WNK 50.34m, Ø-month
Key Data (Per Month)
- Unique users: 0,07 million*
- Page impressions**:857,288
- Visits**: 188,088
*Source: AGOF internet facts 2012-01
**Source: Own survey webtrekk March 2012
Rates and Forms of Advertising
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs):
| Rate Example for Super Banner | |
|---|---|
| Number of ad impressions (AIs): | 100,000 |
| Format: | 728 x 90 Super Banner |
| Placement: | Homepage |
| CPM: | € 25 |
| Calculation: | 100,000 * 25 / 1000 |
| Costs: | € 2,500 |
Contact
Oliver Horn
Group Head Sales Axel Springer Mediahouse Berlin
Mehringdamm 33
10961 Berlin
Germany
+49 30 3 08 81 88-2 08
+49 30 3 08 81 88-2 16
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540