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Axel Springer is one of the leading European media companies. Axel Springer offers a broad media portfolio of successfully established multi-media brand families: print, online and mobile.

morgenpost.de

Editorial Concept

In addition to its national coverage, the Internet edition of the capital city's major traditional newspaper primarily offers regional competence and local depth. And not just for the people of Berlin, but also for anyone interested in Berlin!
One big newsroom "in the heart of the capital city" concentrates all of the news and the competence of all of the editors - in the print and online area - from the DIE WELT, WELT am SONNTAG and BERLINER MORGENPOST newspapers.
You will also find a large employment and real-estate classifieds on morgenpost.de. The online calendar lists all the important dates and events - for all of Berlin, for young and old - from the early to late...
In addition to the many local search functions, the capital city's portal also offers Facebook an Twitter applications.
The range of moving images extends beyond information about the capital city and also includes a partnership with TV Berlin.
Like Berlin's traditional newspaper, Morgenpost.de is the market leader among the Berlin news portals and the Berlin news portal with the fastes rate of growth!

Target Group

60% men
65% are between 20 and 49 years
36% have a NHI of € 3,000 and more, 20% of € 4,000 and more
26% have a university degree, 21% have passed the university-entrance exam
18% are professional decision-makers*

*Freelancers, self-employed professionals, executives and civil servants

Source: AGOF internet facts 2012-01, basis: Onliner (50.15m) Ø-month

Key Data (Per month)

Unique users*: 2,59 million
Visits**: 6,183,392
Page impressions**: 30,589,834

*Source: AGOF internet facts 2012-01
**Source: IVW March 2012

Rates and Forms of Advertising

The rate of replacement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impression (AIs).

Rate Example
Number of ad impressions (AIs)	100,000
Format	728x90 Super Banner
Placement	Homepage
CPM	€ 40
Calculation	100,000 * 40/1000
Costs	€ 4,000.00