METAL HAMMER Online
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METAL HAMMER ONLINE
The source of information for all rock and metal fans
METAL HAMMER Online
Editorial Concept
metal-hammer.de is the optimal source of information for all rock and metal fans. Always up-to-date, well researched and on the pulse of the scene.
metal-hammer.de offers heavy metal and hard rock, up-to-date interviews, detailed band histories, background stories, tour journals, record reviews and concert reports.
Through its uncompromising closeness to the basis of the hard rock and metal fans, the website achieves a high credibility and a large community.
Target Group
- 67% are male
- 58% of the target group is between 20 and 39
- 87% listen to music (radio, records, cassettes, CDs, MP3)
- 88% TV/Video/DVD
Source: AGOF internet facts 2012-01, basis: Onliner-WNK 50.34 m Ø-month
Key Data (Per Month)
- Unique users: 0.13 million**
- Page impressions:* 2,566,986
- Visits:* 459,842
Source: * Own survey webtrekk march 2012; ** AGOF internet facts 2012-01
Rates and Forms of advertising
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs):
| Rate Example for Super Banner | |
|---|---|
| Number of ad impressions (AIs): | 100,000 |
| Format: | 728 x 90 Super Banner |
| Placement: | Homepage |
| CPM: | € 25 |
| Calculation: | 100,000 * 25 / 1000 |
| Costs: | € 2,500 |
Contact
Oliver Horn
Group Head Sales Axel Springer Mediahouse Berlin
Mehringdamm 33
10961 Berlin
Germany
+49 30 3 08 81 88-2 08
+49 30 3 08 81 88-2 16
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540