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HÖRZU.de
Germany's first programme magazine!
hoerzu.de
Concept
With more than 150 stations, hoerzu.de offers an extensive overview of the diversity in TV programming and digital television. In addition, the premium portal informs on topics of popular science, relevant service and red-hot, up-to-date entertainment.
- Exclusive editorial reports and articles from the areas of nature, research, health, travel, nutrition, etc. from prominent guest authors and experts
- Relevant headlines related to TV
- Film archive with more than 40,000 titles
- Extensive star archive
- First-class entertainment area with articles such as book reviews, cinema/technology news, etc.
- Exclusive editorial partner promotions
Target Group
- 50% of the intensive users are men
- 62% of the intensive users are 20 to 49 years old
- 59% of the intensive users have a NHI of € 2,000 and more
Source: AGOF internet facts 2012-01, basis: Onliner WNK 50.34 m (Ø-month)
Key Data (per month)
- Visits:* 939,008
- Page impressions:* 5,396,052
- Unique User:** 0.40 million
Source: *IVW March 2012; **AGOF internet facts 2012-01
Example for Rate Calculation
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs):
| Rate Example for Superbanner | |
|---|---|
| Number of ad impressions (AIs): | 100,000 |
| Format: | 728 x 90 Super Banner |
| Placement: | Rotation |
| CPM: | € 15 |
| Calculation: | 100,000 * 15 / 1000 |
| Costs: | € 1,500.00 |
Contact
Marco Barei
General Manager Digital Sales
Axel Springer Straße 65
10888 Berlin
Germany
+49 30 2591 79163
+49 30 2591 79195
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540
HÖRZU.de
Chief editor
Christian Hellmann
Publishing director
Jochen Beckmann
Question to the editor:
Axel Springer AG
HÖRZU
Axel-Springer-Platz 65,
20350 Hamburg
Fon: +49 40 347 22007
E-Mail: online@hoerzu.de
Web address: www.hörzu.de