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HÖRZU.de


Germany's first programme magazine!



hoerzu.de


Concept

With more than 150 stations, hoerzu.de offers an extensive overview of the diversity in TV programming and digital television. In addition, the premium portal informs on topics of popular science, relevant service and red-hot, up-to-date entertainment.

  • Exclusive editorial reports and articles from the areas of nature, research, health, travel, nutrition, etc. from prominent guest authors and experts
  • Relevant headlines related to TV
  • Film archive with more than 40,000 titles
  • Extensive star archive
  • First-class entertainment area with articles such as book reviews, cinema/technology news, etc.
  • Exclusive editorial partner promotions


Target Group

  • 55% of the intensive users are female
  • 59% of the intensive users are 20 to 49 years old
  • 66% of the intensive users have a NHI of € 2,000 and more

Source:  AGOF internet facts 2013-08, basis: Onliner WNK 14 years and above 52,18 m (Ø-month)


Key Data (per month)

  • Visits:*                                         2,866,546
  • Page impressions:*               17,536,464
  • Unique User:**                       0.59 million

Source: *IVW september 2013; **AGOF internet facts 2013-08, single month, based on all german 10 years and obove


Example for Rate Calculation

The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs):

Rate Example for Superbanner
Number of ad impressions (AIs): 100,000
Format: 728 x 90 Super Banner
Placement: Rotation
CPM: € 15
Calculation: 100,000 * 15 / 1000
Costs: € 1,500.00

Screenshot hoerzu.de

ContactAxel Springer Media Impact


Marco Barei

Marco Barei
General Manager Digital Sales

Axel Springer Straße 65
10888 Berlin
Germany

+49 30 2591 79163

+49 30 2591 79195


Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555


HÖRZU.de


Chief editor

Christian Hellmann  

 
Publishing director

Jochen Beckmann  

 
Question to the editor:

Axel Springer AG 
HÖRZU 
Axel-Springer-Platz 65,
20350 Hamburg 
Fon: +49 40 347 22007 
E-Mail: online@hoerzu.de
Web address: www.hörzu.de