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GEILEKARRE.DE
The community for tuning across all brands
geilekarre.de
Editorial Concept
geilekarre.de is a community for tuning and car hifi across all brands. The focus is on the members’ most important possession: their cars.
In addition to the exchange of experience that spans all brands, geilekarre.de is a virtual meeting place where users can present themselves and their cars and meet like-minded people.
geilekarre.de is the largest tuning community in the German-language region.
- Voting system for the users’ cars
- Moderated forums
- Nick page with photo albums and guest book
- News, calendar, tuner index
Target Group
- 95% of the users are men in age group from 19 to 35 years
- 91% are employed
Source: Own survey August 2008
Key Data (Per Month)
- Visits: 350,000
- Page impressions: 12 million
- Newsletter subscribers: 52,000
Source: Own survey August 2008
Rates and Forms of Advertising
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs)
| Rate Example for Super Banner | |
|---|---|
| Number of ad impressions(AIs): | 100,000 |
| Format: | 728 x 90 Super Banner |
| Placement: | Rotation |
| CPM: | € 15 |
| Calculation: | 100.000 * 15 / 1000 |
| Costs: | € 1,500 |
Contact
Marco Barei
General Manager Digital Sales
Axel Springer Straße 65
10888 Berlin
Germany
+49 30 2591 79163
+49 30 2591 79195
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540