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computerbild.de
One click - three market leader
computerbild.de
Editorial Concept
computerbild.de consolidates three successful brands under one roof: COMPUTER BILD, COMPUTER BILD SPIELE and AUDIO VIDEO FOTO BILD. As a result, the portal offers topics related to computers, cell phones, navigation, PC and console games, audio, video, TV and photography on a sophisticated editorial level.
- Extensive information on 120,000 technology products and more than 8,000 computer/console games
- More than 6,000 free, guaranteed virus-free software downloads
- Interactive applications such as Germany’s leading DSL speed test
What does computerbild.de stand for?
- Unconditional user orientation
- Objective tests and recommendations
- Competence in technology
- Editorial credibility
- Guide before, during and after the purchase
Target Group
computerbild.de appeals to technology multipliers who have purchasing power and enjoy consumption.- 61% of the users are men
- 64% of the users are 20 to 49 years old
- 34% have a NHI of € 3,000 and more
Source: AGOF internet facts 2012-01, basis: internet users during the past three months 50.34 m
Key Data
- Unique users*: 13,13 million
- Visits**: 44,604,130
- Page impressions**: 237,500,240
*Source: AGOF internet facts 2012-01**Source: IVW March 2012
Example for Rate Calculation
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs):
| Rate Example | |
|---|---|
| Number of AIs | 100,000 |
| Format | Superbanner |
| Placement | News (category of COMPUTER BILD) |
| CPM | € 40.00 |
| Calculation | 100,000 *40 / 1000 |
| Costs | € 4,000.00 |
Contact
Karsten Kaufmann
Deputy Head of Object Management computerbild.de
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 22067
+49 40 347 122 00
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540
Facts and figures at a glance
The COMPUTER BILD-Group
computerbild.de
Editor in chief
Christian Bigge
Executive director
Dr. Hans H. Hamer
Contact (editorial department)
Computerbild Online Dienstleistungs-GmbH
Axel-Springer-Platz 1
20350 Hamburg
Germany
Telefon: +49 40 347 22008
E-Mail: onlinered@computerbild.de