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AUTOBILD.de
The digital platform of the AUTO BILD Group
autobild.de
Concept
autobild.de, the digital platform of the AUTO BILD Group, is the leading provider of editorial contents on the Internet for all aspects of cars. About 15,000 articles, 120,000 pictures and more than 1,000 videos, as well as the latest technical applications and services, make autobild.de the competent and objective guide to all issues of mobility.
- More than 15,000 articles and 120,000 pictures
- Germany’s most extensive archive of tests and test driver reports
- Classifieds for used cars
- AUTO BILD TV
Target Group
- 76% of the users are men
- 69% of the users are 20 to 49 years old
- 63% of the users have a NHI of € 2,000 and more
- 35% of the users have a PNI of € 2,000 and more
*Source: AGOF internet facts 2012-01, Basis Onliner WNK 50,15 Mio., time period: Ø-month
Key Data
- Unique users*: 2.60 million
- Visits**: 8,256,948
- Page impressions**: 107,566,651
- Newsletter subscribers: 300,000
*Source: AGOF internet facts 2012-01
**Source: IVW March 2012
Rates and Forms of Advertising
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs):
| Rate Example for Super Banner | |
|---|---|
| Number of AIs: | 100,000 |
| Format: | 728 x 90 Super Banner |
| Placement: | Homepage |
| CPM: | € 35 |
| Calculation: | 100,000 * 35 / 1000 |
| Costs: | € 3,500 |
Contact
Stephan Fritz
Head of Marketing
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 25729
+49 40 347 26910
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540