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abendblatt.de
Questions for the editorial department: +49 40/ 347 - 00
Questions about Print Advertisement Placement : +49 40/ 35 10 11
Questions about subscriptions: +49 40/ 33 39 40 11
Editorial Concept
abendblatt.de is the most used information and service platform in the metropolitan region of Hamburg and its surroundings! A broad, high-quality and credible portal with many tips, news and local depth is available for all residents of Hamburg, as well as anyone who is interested in Hamburg.
As Northern Germany’s most-used service and information platform, abendblatt.de is among the top 10 of German news portals.
Due to the strong linking of the print and online editorial departments, abendblatt.de can also offer the accustomed first-rate editorial quality and high-quality content on the Internet.
Target Group
The user group is also just as high quality. You will meet a target group that is young with an above-average education and high income at abendblatt.de.
Did you know that purchasing power is greatest in Hamburg ... ?!
- 56% of the users are men
- 64% of the users are 20 to 49 years old
- 65% of the users are employed
- 44% have at least a university-entrance exam
- 17% are trained and management employees
- 60% have a NHI above € 2,000
- 37% have a NHI above € 3,000
- 21% have a NHI above € 4,000
Source: AGOF internet facts 2012-10, basis Ø-month
Key Data (Per Month)
- Unique users*: 3,00 million
- Visits**: 9,733,483
- Page impressions**: 36,069,835
* Source: AGOF internet facts 2012-10
** Source: IVW november 2012
Rates and Forms of Advertising
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs).
| Rate Example | |
|---|---|
| Number of ad impressions (AIs) | 100,000 |
| Format | 728 x 90 Super Banner |
| Placement | Channel |
| CPM | € 15 |
| Calculation | 100,000 * 15 / 1000 |
| Costs | € 1,500 |
Contact
Stephan Madel
General Manager Marketing WELT-Gruppe/ BM/HA
Kurfürstendamm 21/22
10874 Berlin
Germany
+49 30 2591 72007
+49 30 2591 73770
Contact
Philipp H. Mankowski
General Manager International Sales
Axel-Springer-Straße 65
10888 Berlin
Germany
+49 30 2591 72572
+49 30 2591 72555