MEDIA PORTFOLIO

Portfolio for Individual and Innovative Communication Solutions

Axel Springer is one of the leading European media companies. Axel Springer offers a broad media portfolio of successfully established multi-media brand families: print, online and mobile.

WELT ONLINE

Editiorial Concept

In addition to up-to-date and high-quality news journalism, WELT ONLINE also offers a wide range of lifestyle and pleasure topics. WELT ONLINE does justice to our media approach:

Up-to-date (newsroom staffed 18 hours per day)
Multimedia (from text to moving images)
Crossmedia (on the Internet an mobile)
Integrative (as a communications platform)

WELT ONLINE is Germnay's fastest growing national quality news portal and is positioned clearly ahead of the news competitors. The Welt Group has the largest integrated newspaper and online editorial department in Germany (approx. 400 editiors work at the newsroom in the heart of the capital city).

The archive search by WELT ONLINE is another service component - almost 1 million articles since 1995 can be accessed here.

The WELT brand is characterised by innovation and user interaction:

The first German newsroom that tweets
Extensive podcasts and videocasts
WELT DEBATTE: Interactive comment and discussion page

Internationality through the English version of WELT ONLINE, which is updated every day, as well as the bilingual World's Luxury Guide that reaches the news portals of an international readership.

We are pleased to make our offer of innovative marketing concepts, advertising media an crossmedia concepts (world class) available to you for your advertising efforts.

Target Group

62% men
63% are between 20 and 49 years
36% have a NHI of € 3,000 and more
45% have a high level of education**
18% belong to the professional decision-makers (FSLAB**)

**at least university-entrance exam

* Freelancers, self-employed, executives and civil servants

*Source: AGOF internet facts 2011-12, base: Ø-month

Key Data (Per Month)

Unique users*: 7,68 million
Visits**: 41,361,083
Page impressions**: 226,556,207

*Source: AGOF internet facts 2011-12

**Source: IVW February 2012

Rates and Forms of Advertising

The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs).

Example for Rate Calculation
Number of ad impressions (AIs)	100,000
Format	728 x 90 Super Banner
Placement	Homepage
CPM	40 €
Calculation	100,000 * 40 / 1000
Costs	4,000 €