MEDIA PORTFOLIO

Portfolio for Individual and Innovative Communication Solutions

Axel Springer is one of the leading European media companies. Axel Springer offers a broad media portfolio of successfully established multi-media brand families: print, online and mobile.

WELT MOBIL

Concept

WELT MOBIL is the mobile portal of WELT ONLINE, the news portal of the WELT Group, and unites the online presence of the DIE WELT; WELT KOMPAKT and WELT am SONNTAG titles for mobile devices like cell phones, Blackberrys or PDAs.

WELT MOBIL provides the users with information from Germany's largest newsroom in the heart of the capital city.

In addition to up-to-date, high-quality news journalism, WELT MOBIL offers and wide range of lifestyle and pleasure topics such as:

News-ticker and top 5 reports
Extensive stock-exchange information with charts and inquiries on stock quotes
Pictures of the day
Free online archive with more than 900,000 articles
Extensive sports information
Picture galleries
Weather service

The portal is provider-independent, accessible through any provider and optimised for all devices.

Target Group

In comparison to stationary Internet users*, those who use the mobile Internet:

Tend to be younger
Better educated
Male, in most cases

Trends

Every second cell-phone user can already imagine using the cell phone for shopping**
42% of the 14-29 age group use the mobile internet more than once every week***

* Source: Online survey TNS Infrastest, November 2007
** Source: Internet Usage & Attitude Study by dotMobi&AKQA May 2008
*** Source: Accenture MobileWebWatch 2009