WELT GROUP

The world belongs to those who think in a new way.

The ICONIST

Portrait

The ICONIST is the first lively magazine on the European market that has been solely designed for the iPad. As an innovation leader, The ICONIST combines the opulence and the intuitive reading experience of print with the interaction, depth and the usefulness of online.

The ICONIST is an extremely modern journalistic concept that has its roots in ICON, the style magazine in WELT am SONNTAG. Credibility and good taste are also the basis for the new magazine, which is completely dedicated to the topics of style, design, luxury and culture. The operating concept for the extraordinarily aesthetic user interface is oriented towards the analogue reading experience and the learned user guidance of the iPhone.

The ICONIST is a lean-back product. Above all, it offers relaxation and a trip for its readers through the many multi-sensual possibilities of the new technology into fascinating dimensions of experience. This pleasant and stimulating reception situation creates a previously unknown quality environment for advertising in which advertisements, moving images and interaction can contribute in a new way to the multidimensional media experience.

THE ICONIST - A LIVING MAGAZINE

Further information:

Overview The ICONIST / ICON 2012

Also see: Portrait of ICON | Portrait of WELT am SONNTAG

Key Data

Publication: One edition per quarter in german and english
Copy price: € 2.99 / US$ 2.99
Envisaged target group: First movers, digital professionals, professional decision-makers in a ratio of 50:50 men and women