TV Digital

Germany's defining medium for digital entertainment

TV Digital

Editorial Concept

TV DIGITAL is the TV magazine of the new generation.

The switch from analogue to digital television reception is increasingly accelerating. At the end of this development, almost every household will have reception for digital television.

TV DIGITAL is made for this new market. The comprehensive programme section offers extensive programme information and clear orientation in the offer of currently 41 stations, all Premiere channels and other digital programmes. In addition to recommendations on programmes that are especially worth seeing, it also presents the up-to-date feature-film and category highlights every day.

TV DIGITAL is the competent navigator for active people who are young and have an above-average income. They not only look for the nicest things in life when they watch television, but also want to see and experience more.

2012 Rates and Formats

Format	Ø Rate	Rate Zone 1	Rate Zone 2
	(Not bookable)	Sales dates: Dec-Feb, July-Sept	Sales dates: March-June, Oct-Nov
1/1 4c	52,117	50,600	53,200
1/2 4c	30,223	29,290	30,890
1/3 4c	20,842	20,200	21,300

Format Ø Rate Rate Zone 1 Rate Zone 2
(Not bookable) Sales dates: Dec-Feb, July-Sept Sales dates: March-June, Oct-Nov
1/1 4c 52,117 50,600 53,200
1/2 4c 30,223 29,290 30,890
1/3 4c 20,842 20,200 21,300

All rates in €, plus VAT

Key Data

First day of sales: Friday
Publication: Every 14 days
Copy price: € 1.75
Sold circulation according to IVW IV/2011: 1,895,709 copies
Reach according to ma 2012 Pressemedien I
Total 6.2% / 4.36 million

Readership

		TV Digital	Basis
Gender	Men	63	49
Age	Average age	39.1	47.6
Education	University-entrance exam, university	32	25
Net household income	€ 2,500 + more	60	43
Consumption power*		48	36

Composition in %
Source: ma 2012 Pressemedien I, total population 14 years and older: 70.33 million

*Comprised according to size of household: 1 person - HH income of € 1,750+; HH size of 2 persons – HH income of € 2,250+; HH size of 3+ persons - HH income of € 3,000+