WELT Group

The world belongs to those, who think in a new way.

ICON

Portrait

ICON is the award-winning style magazine in WELT am SONNTAG that translates the international style competence of the Sunday newspaper into a magazin format. So ICON offers its readers the best of both worlds: the big look of oversized page layouts and the journalistic text quality of opinion-leading authors of the WELT Group.

Senior editor Inga Griese delivers a tasteful selection of topics from fashion, jewellery, beauty, travel and additional alternating areas. Above all, its journalistic style, elegance and humour in the written word are continuously combined with a courageous, surprising look to make it instantly recognisable.

Fashion shoots become opulent when presented with detailed travel experiences, prominent authors give insights into their very personal lifestyle world and international illustrators appreciate the large-format stage of the magazine. In the best sense, exclusiveness and extravagance form the basis for the inspiring reading experience.

For advertisers, ICON is a place where they can be integrated into an especially credible atmosphere away from the glossies. Readers respond to the style magazine in WELT am SONNTAG with the greatest degree of trust and credibility, which reflects without a doubt on the brand messages that it displays.

Further information:

Overview ICON / The ICONIST 2012

Also see: Portrait of THE ICONIST | Portrait of WELT am SONNTAG

2012 Rates and Formats

Format		Rate
1/1 page	260 x 365 mm	22,250
1/2 page	260 x 184 mm	13,000
Double page	520 x 365 mm	39,100

WELT-Gruppe Rate Card No. 90 is valid as of January 1, 2012
All rates in €, plus VAT

Downloads

WELT-Gruppe Rate Card No. 90

Key Data

Publication: Six times per year as a supplement in WELT am SONNTAG
Sold circulation of WELT am SONNTAG: 415,030 copies (IVW III/2011)
Reach of WELT am SONNTAG: 1,113,000 readers (ma 2012 Presse I)

Readership of WELT am SONNTAG

		Readers in K	Structures in %
Total		1,113	100
Gender	Men	712	64
	Women	402	36
Age	30-59 years	617	55
Net household income	€ 3,000 and more	608	55
Occupation	Decision-makers*	539	48
Education	University-entrance exam, university	697	63