HÖRZU

Germany's first programme magazine.

HÖRZU

Editorial Concept

HÖRZU is the leading weekly programme magazine that has the highest reach within the Winning Generation – the better-educated adult generation, which achieves an above-average income in the higher-level professions and therefore attains a better social status. Its core is the extensive programme section with recommendations on broadcasts that are worth seeing and especially interest the Winning Generation with its demanding, selective viewing habits.

In keeping with this target group, the editorial section presents: Background stories on TV and cinema productions and articles on social developments, plus generous reports from science, nature, travel, environment and technology, offer exciting entertainment and up-to-date information on a high journalistic level.

Competently presented guide topics offer much value to the users. Law and family form the second strong pillar of the overall journalistic concept.

HÖRZU – Germany’s first Programme Magazine

2012 Rates and Formats

(One to four colours)

Format Ø-Preis Rate Zone 1 Rate Zone 2
(Not bookable) Sales dates:
Jan, May- Aug Sales dates: Feb-Apr,
Sept-Dec
1/1 49,317 47,800 50,400
1/2 29,298 28,330 29,990
1/4 vertical 17,775 17,180 18,200

Format	Ø-Preis	Rate Zone 1	Rate Zone 2
	(Not bookable)	Sales dates: Jan, May- Aug	Sales dates: Feb-Apr, Sept-Dec
1/1	49,317	47,800	50,400
1/2	29,298	28,330	29,990
1/4 vertical	17,775	17,180	18,200

All rates in €, plus VAT

Key Data

First day of sales: Friday
Publication: Weekly
Copy price: € 1.60
Net paid circulation IVW IV/2011: 1,326,617 copies
Reach according to ma 2012 Pressemedien I:
Total: 6.2% / 4.25 million
Men: 5.6% / 1.94 million
Women: 6.4% / 2.31 million

Readership

	Hörzu	Basis
Gender
Men	46	49
Women	54	51
Head of household	60	56
Age
Under 30 years	8	23
30-49 years	19	33
50-59 years	17	16
60 years and older	57	29
Net household income
€ 2,500 + more	43	43
Consumption power*	42	36
Winning Generation
30+ years & consumption power	39	29

Composition in %
Source: ma 2012 Pressemedien I, total population 14 years and older: 70,33 million

*Comprised according to size of household: 1 person - HH income of € 1,750+; HH size of 2 persons – HH income of € 2,250+; HH size of 3+ persons - HH income of € 3,000+