Hamburger Abendblatt

Hamburg’s No. 1

Hamburger Abendblatt

Editorial Concept

The Hamburger Abendblatt is the most-read newspaper title, opinion leader and competent partner in the city – no matter whether in the area of business, politics, sports, culture or local topics. It is supplemented by many specials, extensive editorial articles in our category markets, six regional editions* and much more.

The Hamburger Abendblatt convinces with an attractive mixture of information, backgrounds, entertainment and service:

Competent, reputable and opinion-making
All the important news from politics, culture, local, business and sports
Exciting reports
Appears every Thursday with die Hamburg LIVE city magazine and every Saturday with the weekend magazine.
Countless special topics
Publishes service-oriented supplements on special events, cultural topics, continuing education and much more.
Every Saturday, it presents the largest print real-estate market...
...and northern Germany`s leading job market.
Is the most-read regional subscription newspaper in Hamburg and Schleswig-Holstein.

*Ausgabe Stormarn, Harburger Rundschau, Lüneburger Rundschau, Stade/Buxtehude local section, Pinneberger Zeitung, Norderstedter Zeitung. All six local editions have independent editorial departments. Advertisement bookings for Harburg, Lüneburg and Stade are published continuously in all three regional editions.

2011 Rates and Formats

Format	Basic rate Mon – Fri	Basic rate Sat
Millimeter rate 4c	14,35	18,00
1/1 page 2c/4c	45.460,80	57.024,00
1/2 page 2c/4c	22.730,40	28.512,00
1/4 page 2c/4c	11.365,20	14.256,00

All rates in €, plus VAT

Download English rate card 2011 here.

Key Data

Founding year: 1948
670.000 readers in the distribution region (ma 2010, TZ)
Publication: Every day except Sundays and holidays
Copy price: Mon-Fri € 1.20, Sat. € 1.80
Sold circulation: Mon-Fri 210.382 copies, Sat 259.724 copies (IVW IV/2010)

Readership

	HAMBURGER ABENDBLATT	Basis
Gender
Men	44	49
Women	56	51
Age
14 – 19 years	3	7
20 – 29 years	9	14
30 – 39 years	13	16
40 – 49 years	19	20
50 – 59 years	17	14
60 – 69 years	19	14
70 years and older	19	15
Net household income
Up to €1.500	13	22
€1.500 to € 2.499	31	34
€ 2.500 to € 3.999	35	32
€ 4.000 and more	20	12