FRAU von HEUTE
meta-navigation
main-navigation
FRAU von HEUTE
...pretty smart!
FRAU von HEUTE
Editorial Concept After the Beauty Treatment
FRAU von HEUTE informs quickly and compactly on the current topics of the week.
FRAU von HEUTE offers relaxation with exciting celebrity interviews, exclusive reports, puzzle and knowledge pages …
FRAU von HEUTE helps with questions and problems – in the departments of medicine, relationships, money and law.
FRAU von HEUTE offers service for all areas of everyday life: from beauty to diet advice, from decorating to recipe ideas.
FRAU von HEUTE moves its readers – with initiatives (such as Germany’s biggest weight-loss campaign), heart-wrenching fates and columns (such as Sister Gisela).
FRAU von HEUTE is the weekly women’s magazine for the woman of today: cheerful, uncomplicated, open and clever.
FRAU von HEUTE. Practical. Cheerful. Clever.
2012 Rates and Formats
| Ø Rate | Rate Zone 1 | Rate Zone 2 | |
|---|---|---|---|
| (Not bookable) | Sales dates: Jan-Feb, June-Aug, Dec |
Sales dates: March-May, Sept-Nov |
|
| 1/1 bw-4c | 14,910 | 14,400 | 15,420 |
| 1/2 bw-4c | 10,150 | 9,800 | 10,500 |
| 1/4 bw-4c | 5,970 | 5,770 | 6,170 |
All rates in €, plus VAT
Download English rate card 2012 here.
Key Data
- First day of sales: Friday
- Publication: Weekly
- Copy price: € 0.79
- Sold circulation IVW I/2012: 158,486 copies
- Reach according to ma 2012 Pressemedien I:
- Total: 1.1 % / 0.79 million
- Men: 0.1 % / 0.05 million
- Women: 2.1 % / 0.74 million
Readership
| Basis: Women | FRAU von HEUTE | Total | |
|---|---|---|---|
| Age | 14-19 years | 1 | 7 |
| 20-29 years | 7 | 13 | |
| 30-39 years | 12 | 14 | |
| 40-49 years | 23 | 19 | |
| 50-59 years | 25 | 16 | |
| 60-69 years | 16 | 13 | |
| 70 years and older | 16 | 19 | |
| Ø age | 52.8 | 48.7 | |
| Net household income | Up to € 1,000 | 8 | 9 |
| € 1,000 to € 1,249 | 8 | 7 | |
| € 1,250 to € 1,499 | 10 | 9 | |
| € 1,500 to € 1,999 | 18 | 18 | |
| € 2,000 and more | 56 | 57 | |
| Head of household with NHI of € 2,000 and more | 53 | 45 |
Composition in %
Source: ma 2012 Pressemedien I: LpA,
Women 14 years and older: 35.92 million
Contact
Claudia Blumenberg
Head of Marketing
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24337
+49 40 347 27883
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540