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Editiorial Concept

In addition to up-to-date and high-quality news journalism, DIE WELT Online also offers a wide range of lifestyle and pleasure topics. DIE WELT Online does justice to our media approach:

  • Up-to-date (newsroom staffed 18 hours per day)
  • Multimedia (from text to moving images)
  • Crossmedia (on the Internet an mobile)
  • Integrative (as a communications platform)

DIE WELT Online is Germnay's fastest growing national quality news portal and is positioned clearly ahead of the news competitors. The Welt Group has the largest integrated newspaper and online editorial department in Germany (approx. 400 editiors work at the newsroom in the heart of the capital city).

The archive search by DIE WELT Online is another service component - almost 1 million articles since 1995 can be accessed here.

The DIE WELT brand is characterised by innovation and user interaction:

  • The first German newsroom that tweets
  • Extensive podcasts and videocasts
  • WELT DEBATTE: Interactive comment and discussion page

Internationality through the English version of DIE WELT Online, which is updated every day, as well as the bilingual World's Luxury Guide that reaches the news portals of an international readership.

We are pleased to make our offer of innovative marketing concepts, advertising media an crossmedia concepts (world class) available to you for your advertising efforts.

Target Group

  • 59% men
  • 64% are between 20 and 49 years
  • 21% have a NHI of € 4,000 and more
  • 44% have a high level of education*
  • 18% belong to the professional decision-makers (FSLAB**)

* at least university-entrance exam

** Freelancers, self-employed, executives and civil servants

Source: AGOF internet facts 2014-03, base: internet user 14 years and above: 52,71 m., Ø-month

Key Data (per month)

  • Unique users*:                  9.60 million
  • Visits**:                                38,249,047
  • Page Impressions**:      143,865,252

* Source: AGOF internet facts 2014-03, single month, base: 10 years and above, 73,36 m.

** Source: IVW April 2014

Rates and Forms of Advertising

The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs).

Example for Rate Calculation
Number of ad impressions (AIs) 100,000
Format 728 x 90 Super Banner
Placement Homepage
CPM 40 €
Calculation 100,000 * 40 / 1000
Costs 4,000 €

Screenshot WO

ContactAxel Springer Media Impact

Stephan Madel

Stephan Madel
General Manager Marketing WELT-Gruppe/ BM/HA

Axel-Springer-Str. 65
10888 Berlin

+49 30 2591 72007

+49 30 2591 73770


All important facts and information at one glance.