WELT GROUP Hamburg
DIE WELT and WELT KOMPAKT are complemented in the north of Germany by the regional edition for Hamburg.
While the editorial department of the WELT GRUPPE reports on topics from all over the world, the regional editions determine the up-to-date news from the Hamburg region. Events from politics, business, sports and culture are in the foreground here – with a regional and local relevance. These topics and contents serve the readers‘ desire for information about what is happening "on their doorstep."
Hamburg has the unique combination of DIE WELT with WELT KOMPAKT. The name for the mutual booking unit: DIE WELT Collective Edition Hamburg. WELT KOMPAKT in a handy tabloid format is especially oriented towards the generation of readers who want quick and simultaneously high-quality access to information.
Also see: Portrait of WELT am SONNTAG Hamburg
| Format | DIE WELT Collective Edition Hamburg* |
|---|---|
| Monday-Friday | |
| 1/1 page, 4c | 16.051,20 |
| 1/4 page corner, 4c | 5.325,00 |
| Basic rate/mm, 4c | 3.80 |
WELT-Gruppe Rate Card No. 90 is valid as of January 1, 2012
All rates in €, plus VAT
| DIE WELT Collective Edition Hamburg | Readers in K | Structures in % | |
|---|---|---|---|
| Total | 210 | 100 | |
| Gender | Men | 129 | 61 |
| Women | 81 | 39 | |
| Age | 30-59 years | 113 | 54 |
| Net household income | € 3,000 and more | 105 | 50 |
| Occupation | Decision-Makers | 100 | 48 |
| Education | University-entrance exam, university | 130 | 62 |
Source: ma 2011 Tageszeitungen, area of circulation: DIE WELT Collectiv Edition Hamburg
Decision-Makers = Self-employed, freelancers, executives/trained professionals employees and upper/senior civil servants
*DIE WELT Collective Edition Hamburg = DIE WELT Hamburg + WELT KOMPAKT Hamburg