BZ-Berlin.de
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BZ-Berlin.de
The portal of the capital city Berlin
BZ-Berlin.de
Editorial concept
For 135 years, Berlin’s largest newspaper has been an unmistakable hallmark of Berlin – always listening to the heartbeat of the city with an eye on the readers’ interests and needs. With the relaunch of the Internet presence at the start of 2009, the success story of the B.Z. media brand continues.
BZ-Berlin.de is the portal of the capital city: News, sports, gossip, lifestyle and guides – all of Berlin at one click.
- Up-to-date news from Berlin, Germany and the world
- Innovative look, user-friendly design
- Exklusive photos, stories and reports
- Event calendar, shopping tips
Target Group
- 59% of the users are men
- 70% of the users are 20 to 49 years old
- 61% of the users are employed
- 58% have a NHI of € 2,000 and more
Source: AGOF internet facts 2012-01, basis: Onliner (50.15m) time period: Ø-month
Key Data (Per Month)
- Unique users*: 1.38 million
- Visits**: 2,957,621
- Page impressions**: 13,132,817
*Source: AGOF internet facts 2012-01
**Source: IVW March 2012
Rates and Forms of Advertising
The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number the ad impressions (AIs):
| Rate example | |
|---|---|
| Number of ad impressions (AIs) | 100,000 |
| Format | 728 x 90 Super Banner |
| Placement | Homepage |
| CPM | € 20 |
| Calculation | 100,000 * 20 / 1000 |
| Costs | € 2,000.00 |
Contact
Konstantin Rodeck
Head of Marketing
Kurfürstendamm 21/22
10874 Berlin
Germany
+49 30 2591 73407
+49 30 2591 73190
All important information at one glance:
BZ-Berlin.de
Chief Editor
Peter Huth
CEO
Wolfgang Saurin
Editorial Department
B.Z. Ullstein GmbH
Kurfüstendamm 21/22,
10719 Berlin
Germany
Phone: +49 30 25910
e-mail: redaktion@bz-berlin.de