BILDWOCHE

The TV magazine for BILD reader!

BILDWOCHE

Editorial Concept

BILDWOCHE is a TV magazine and up-to-date glossy in one.

Made for those who are interested in following current events and want to be informed in detail. High user value is guaranteed by the extensive guide section with tips and information on all areas of everyday life.

BILDWOCHE has the most important topics of the week, background reports, long interviews and reports from the TV-programme newspaper together with the relevance of an up-to-date glossy and the everyday competence of Germany’s largest tabloid newspaper, the BILD-Zeitung.

2013 Rates and Formats

(One to four colours)

Format	Ø Rate	Rate Zone 1	Rate Zone 2
	(Not bookable)	Sales dates Jan, May-Aug	Sales dates: Feb-Apr, Sept-Dec
1/1	8,292	8,000	8,500
1/2	5,661	5,480	5,790
1/4	2,050	1,980	2,100

All rates in €, plus VAT

Key Data

First day of sales: Thursday
Publication: Weekly
Copy price: € 1.10
Sold circulation IVW IV/2012: 129,067 copies
Reach according to ma 2013 Pressemedien I:
Total: 0.9% / 0.61 million
Men: 0.7% / 0.25 million
Women: 1.0% / 0.35 million

Readership

		BILDWOCHE	Basis
Gender	Men	42	49
	Women	58	51
Head of household		67	56
Age	Under 30 years	18	23
	30-49 years	33	33
	50-59 years	14	16
	60 years and older	35	29
Net household income	€ 2,500 + more	34	43