BILDWOCHE

The TV magazine for BILD reader!

BILDWOCHE

Editorial Concept

BILDWOCHE is a TV magazine and up-to-date glossy in one.

Made for those who are interested in following current events and want to be informed in detail. High user value is guaranteed by the extensive guide section with tips and information on all areas of everyday life.

BILDWOCHE has the most important topics of the week, background reports, long interviews and reports from the TV-programme newspaper together with the relevance of an up-to-date glossy and the everyday competence of Germany’s largest tabloid newspaper, the BILD-Zeitung.

2012 Rates and Formats

(One to four colours)

Format	Ø Rate	Rate Zone 1	Rate Zone 2
	(Not bookable)	Sales dates Jan, May-Aug	Sales dates: Feb-Apr, Sept-Dec
1/1	8,292	8,000	8,500
1/2	5,661	5,480	5,790
1/4	2,050	1,980	2,100

All rates in €, plus VAT

Key Data

First day of sales: Thursday
Publication: Weekly
Copy price: € 1.10
Sold circulation IVW IV/2011: 145,258 copies
Reach according to ma 2012 Pressemedien I:
Total: 1.0% / 0.73 million
Men: 0.9% / 0.29 million
Women: 1.2% / 0.43 million

Readership

		BILDWOCHE	Basis
Gender	Men	40	49
	Women	60	51
Head of household		62	56
Age	Under 30 years	16	23
	30-49 years	32	33
	50-59 years	19	16
	60 years and older	35	29
Net household income	€ 2,500 + more	40	43