BILD.de

The leading print-based general interest portal

BILD.de

Editorial Concept

BILD.de is the leading print-based general interest portal and stands for passionate BILD journalism on the Internet. The most important and modern news-and-entertainment portal offers exciting contents around the clock: top up-to-date information, sports reports, lifestyle reports and news from the world of the celebrities.

Innovative design, high degree of usability
Modern video portal and video archive
Extensive photo galleries
User-generated content through the BILD Reader Reporter

In addition to information and entertainment, our portal offers you an ideal advertising environment, depending on the target group in an appropriate category or as an image-and-branding transfer with our strong online brands. For example, on the homepage.
In addition to classic forms of banner advertising, we offer many special forms of advertising, homepage events and opportunities for advertorials, mobile and moving images – an ideal environment for your eye-catching advertising presence.

News

BILD.de is the first news portal in Germany to connect with the world’s largest social network. In the log-in area, BILD.de now offers Facebook Connect. This allows Facebook users to easily log in with their community access data at BILD.de so that they can write commentaries, discuss in the forum and upload photos and videos – without having to register again.

The highlight: users can automatically let the community participate in their activities.

Target Group

62% are men
66% of the users are 20 to 49 years old
40% have a high level of education (at least university-entrance exam)
59% have a NHI of € 2,000 and more

Source: AGOF internet facts 2012-01, base Ø-month

Key Data

Unique users*: 14.37 million
Visits**: 218,729,731
Page impressions**: 2,516,084,294

*Source: AGOF internet facts 2012-01

**Source: IVW march 2012

Preise und Formate

The rate for the placement of advertising media is calculated from the CPM of the desired advertising forms and the number of ad impressions (AIs).

Example for price calculation
Number of ad impressions (AIs)	100,000
Format	728 x 90 Super Banner
Placement	category
CPM	€ 30
Calculation	100,000 * 30 / 1000
Costs	€ 3,000