BILD der FRAU.de
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BILD der FRAU.de
Loved by millions.
BILD der FRAU.de
Concept
The thematic priorities of the portal with the user-friendly design are represented by the categories:
• Diet & nutrition
• Cooking & baking
• Advice & ideas
• Fashion & beauty
bildderfrau.de extends and expands the magazine contents in BILD der FRAU‘s main areas of competence through background information and interactive elements such as surveys and self-tests. "Join in" is the motto of the overall presence: This allows users to upload their own recipes and put together personal cookbooks from their favourite recipes.
In this community, a direct and personal exchange with other users is possible.
Target Group*
70% are women
71% are between 20 - 59 years old
61% are employed
54% have a NHI of € 2,000 and more
*Source: AGOF internet facts 2012-01, basis: Onliner WNK 50.34 m Ø-month
Key Data
Unique users: 0.51 million*
Visits: 921,610**
Page impressions: 11,373,422**
*Source: AGOF internet facts 2012-01
**Source: IVW March 2012
Contact
Dörte Langenkämper
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24579
+49 40 347 27883
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540