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BDF - Gut Kochen & Backen


Simple, fast and delicious!



BILD der FRAU-Gut kochen & backen


Editorial Concept

Full of facts, service-oriented, reader-friendly and up-to-date! The strengths of BILD der FRAU are also offered by BILD der FRAU-Good Cooking & Baking. A colourful mix of magazine sections, optically generous presentations and double pages filled to bursting.

What should I cook today?
What can I make out of the season’s products?
How can I astonish my family and guests?


Readers will find answers to these questions in BILD der FRAU-Good Cooking & Baking.
Irresistibly diverse – from the perfect cake for everyday to the most sophisticated recipes from around the world. BILD der FRAU-Good Cooking & Baking inspires everyone –from the creative beginner to the experienced hobby cook.
    

Perfect for Every Day

New cooking ideas for sophisticated everyday cuisine – this is what distinguishes BILD der FRAU-Good Cooking & Baking. Detailed descriptions, extra tips on many pages, easy to understand and partially with phase photos (cooking course) for easy replicating and success of the recipe. The diverse mix of topics ranges from delicious classics to the best of the season and favourite dishes for the entire family.

International

Culinary delights from many countries are another area of focus for the magazine. From the diversity of European cuisine to spicy Asian dishes: BILD der FRAU-Good Cooking & Baking shows the special preparation methods and explains how to cook with exotic herbs and spices.

For Guests and Parties

The topic of hospitality plays an important role in every edition. Fine delicacies a must for a cheerful round in the circle of the family or with friends. BILD der FRAU-Good Cooking & Baking shows the appropriate dishes and provides suggestions for perfect and relaxed preparation – no matter if they are light party snacks or a festive menu. This obviously also includes great ideas for a exciting table decoration.

Home-Baked Treats and Desserts

Of course, readers will also find sweet and spicy delicacies from the home bakery with many tips and tricks that guarantee their wonderful success. Dreamy desserts such as light fruit crèmes, refreshing sorbets or melt-in-your-mouth chocolate creations are the perfect conclusion.

More Fun in Cooking

On multiple magazine pages, readers get an abundance of information related to cooking and buying, including: information about new products, useful tips and tricks for the preparation, suggestions related to light and healthy nutrition, as well as beautiful things for the kitchen.


Key Data:

  • Publication: 6 x per year
  • Copy price: € 1.80
  • Size: 76 pages
  • Ø retail sales IVW II/2011-I/2012: 133,672 copies
  • Reach according to TNS Dez. 2009: 1.43 million women
  • Format: 210 mm width x 300 mm height

2011 Rates and Formats

Format Rate
1/1 bw 4c 12,500
1/2 bw 4c 8,500
1/4 bw 4c 5,000

All rates in €, plus VAT

ContactAxel Springer Media Impact


Claudia Heyden

Claudia Heyden

Axel-Springer-Platz 1
20350 Hamburg
Germany

+49 40 347 23369

+49 40 347 27883


Contact


Jean-Robert Mamin

Jean-Robert Mamin
General Manager International Sales

Axel-Springer-Platz 1
20350 Hamburg
Germany

+49 40 347 24950

+49 40 347 25540