BILD der FRAU

Loved by millions.

BILD der FRAU

Editorial Concept

BILD der FRAU is the diversely informative and entertaining magazine for women who take command of their own lives. It covers the complete spectrum of life with clarity, intelligence and competence – and always with heart.
BILD der FRAU has an outstanding guide function that can be found in all of the categories and areas of the magazine.

BILD der FRAU helps with the decisions of everyday life with categories such as "Consumer Update" and "What Should I Cook Tomorrow?"
BILD der FRAU takes women’s problems and needs seriously, makes its readers strong and self-confident, provides assistance for self-help and acts as a women’s network as seen in the dossier "From Woman to Woman."

BILD der FRAU conveys values, takes its own position and is involved. This is reflected in the many current topics, as well as columns such as "Between Heaven & Earth," written by Notker Wolf, the abbot primate of the Benedictine monks.

BILD der FRAU. Loved by millions.

	Ø Rate	Rate Zone 1	Rate Zone 2
	(Not bookable)	Sales dates: Jan-Feb, June-Aug, Dec	Sales dates: March-May, Sept-Nov
1/1 bw-4c	45,970	44,380	47,560
1/2 bw-4c	31,270	30,170	32,370
1/4 bw-4c	18,390	17,760	19,020

All rates in €, plus VAT

Rates and Formats 2012

Download English rate card 2012 here.

Key Data

First day of sales: Friday
Publication: weekly
Copy price: € 1.10
Sold circulation IVW I/2012: 953,292 copies
Reach according to ma 2012 Pressemedien I:
Total: 9.0 % / 6.27 million
Men: 1.3 % / 0.46 million
Women: 16.3 % / 5.86 million

bildderfrau.de according to IVW April 2012 / AGOF internet facts 2012-1

Visits: 924,436
Page impressions: 16,144,400
Unique users: 0,51 Mio.

Readership

Basis: Women		BILD der FRAU	Total
Age	14-19 years	2	7
	20-29 years	7	13
	30-39 years	12	14
	40-49 years	21	19
	50-59 years	20	16
	60- 69 years	18	13
	70 years and older	20	19
	Ø age	53.4	48.7
Net household income	Up to € 1,000	7	9
	€ 1,000 to € 1,249	8	7
	€ 1,250 to € 1,499	10	9
	€ 1,500 to € 1,999	20	18
	€ 2,000 and more	55	57
	Head of household with NHI of € 2,000 and more	49	45