BILD national

Make it large - BILD is Europe’s largest daily newspaper!

BILD

Editorial Concept

BILD is Europe’s largest daily newspaper.

With its direct and unmistakable style, it reaches an audience that is composed of all population segments every day. Due to its high level of timeliness, involvement and unparalleled closeness to the reader, BILD knows how to get to the point of news, backgrounds and entertainment from all areas of political and social life every day. The success concept by BILD consists of these five principles:

Information
BILD moves people. BILD causes reactions and discussions. Concise and provocative.
Personalisation
BILD connects concepts and minds.
BILD works with characters - and has an unmistakable character itself.
Entertainment
Sometimes witty, sometimes serious - always original!
Visualisation
BILD is optically unique.
BILD makes news visible.
BILD shows exclusive photos that no other medium has.
Orientation
BILD informs its readers quickly and clearly. BILD is the medium for what is important.

Rates & Formats

Format	Colour Layout	Standard Rate
1/1 page	All	414,500.00
1,000mm format	All	112,100.00
mm rate	All	124.00

All rates in €, plus VAT

Download English rate card 2012 here .

BILD Rate Card No. 66
valid as of 01.01.2012

Basic Data

Publication: Every day except Sundays and holidays
Copy price: € 0.50 - € 0.70
Sold circulation: 2,702,206 (IVW IV/2011)
Reach: 12.13 million (ma 2011 Presse II)
2011 ad rate: 1/1 page all layouts € 414,500.00

Readership

		BILD	Basis
Gender:	Men	63	49
	Women	37	51
Position in Household:	Head of household	50	56
	Main earner	66	56
Occupation:	In training	6	12
	Employed	63	55
	Pensioner, retiree	24	25
	Unemployed, no response	6	8