Berliner Morgenpost
Editorial Concept
The Berliner Morgenpost proves its unique passion for Berlin on seven days of the week. It provides award-winning quality journalism from Berlin for Berlin, as well as navigation and orientation in the city’s diverse offerings. As one of the region’s highest reach subscription newspapers, it is the ideal environment for a perfect advertising appearance.
One of the Berliner Morgenpost’s major strengths is its category competence. The Berliner Morgenpost is the market leader among Berlin’s subscription newspapers in employment and real estate* classified ads and also has a strong travel and automobile market section.
Our family offer: From the daily family page to the weekly special Students Create Newspaper page to the family magazine with the Berliner Kinderpost on Saturdays – the Berliner Morgenpost is THE family newspaper.
Advertising in the Berliner Morgenpost means having choices from a large product family: Reach your target groups via newspaper, the Internet, mobile phone, TV and Video or through direct delivery to post boxes.
Berliner Morgenpost - This is Berlin.
2012 Rates and Formats
| Format |
Monday - Friday |
Saturday - Sunday |
| 1/1 page, 4c |
31,468.80 |
40,972.80 |
| 1/4 page corner, 4c |
10,296.00 |
13,094.40 |
| Basic rate/mm, 4c 4c |
7.45 |
9.70 |
All rates in €, plus VAT. Berliner Morgenpost Rate Card No. 51 is valid as of January 1, 2012.
Downloads
Berliner Morgenpost Rate Card No. 51
Key Data
- Publication: Monday - Sunday
- Copy price: Monday - Friday € 1.00, Saturday € 1.20, Sunday € 1.60
- Sold circulation: 121,871 copies (IVW I/2012, Mon-Sun)
- Reach: 362,000 readers in Berlin/Brandenburg (ma 2011 TZ)
Readership
| Berliner Morgenpost |
Readers in K |
Structures in % |
| Total |
|
362 |
100 |
| Gender |
Men |
168 |
47 |
|
Women |
193 |
53 |
| Age |
20-59 years |
233 |
64 |
| Net household income |
€ 2,500 and more |
154 |
43 |
| Occupation |
Decision-makers** |
111 |
31 |
| Education |
University-entrance exam, university |
158 |
44 |
Source: ma 2011 Tageszeitungen, Region Berlin/Brandenburg
** Self-employed, freelancers, executives/trained professionals employees and upper/senior civil servants
* Hügel Ad Statistics 1-6/2011, comparison of subscription newspapers in Berlin,
Basis: number of ads on the main publishing day