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B.Z.


Largest daily newspaper in Berlin


B.Z. titel

B. Z.


Editorial Concept

The B.Z. is the largest daily newspaper in Berlin with the richest tradition. For 135 years, it has been an unmistakable hallmark of the city.


Day after day, the B.Z. reflects the soul of Berlin. As a modern popular newspaper, it knows the emotions of the people in the metropolis. It presents news from Berlin and Brandenburg, reports, sports, culture, puzzles and the scene - quickly and to the point.
The editorial approach of the B.Z. stands out:

  • With competent authors for politics and world events
  • With its own culture section
  • With a big, competent sports section
  • With two service pages that give practical tips for everyday life
  • With a 4-page puzzle special on Fridays


2013 Rates and Formats

BZ ratecard 2013

B.Z. rate card 2013, valid as of 1st January 2013

Format Monday - Friday Saturday + Sunday
1/1 page, 4c 18,170.00 19,370.00
1/2 page, 4c 9,062.00 9,660.00
Basic rate/mm, 4c 9.85 10.50

All rates in €, plus VAT

Key Data

  • Founding year: 1877
  • Publication: Every day (except holidays that fall on workdays) 
  • Copy prices: B.Z. Monday - Saturday € 0.70, B.Z. am Sonntag € 0.80
  • Sold circulation: 146,284 copies (IVW IV/12, Mon-Sat/Sun)
  • Reach: 454,000 readers in municipal area of Berlin, 533,000 readers in 
    distribution region of Berlin and Brandenburg (ma 2012 TZ)


Readership

Readers in K Structures in %
Gender Men 286 53,6
Women 247 46,4
Age 14-49 years 277 51,9
Net houshold income € 2,000 and more 238 44,7
Occupation Employees/workers 309 57,8

Source: ma 2012 Tageszeitungen, Berlin and Brandenburg

Contact


Sven Manske

Sven Manske
Head of Marketing

Kurfürstendamm 21/22
10874 Berlin
Germany

+49 30 2591 73407

+49 30 2591 73190


Contact


Philipp H. Mankowski

Philipp H. Mankowski
General Manager International Sales

Axel-Springer-Straße 65
10888 Berlin
Germany

+49 30 2591 72572

+49 30 2591 72555