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B.Z.


Largest daily newspaper in Berlin


B.Z. titel

B. Z.


Editorial Concept

The B.Z. is the largest daily newspaper in Berlin with the richest tradition. For 135 years, it has been an unmistakable hallmark of the city.
Day after day, the B.Z. reflects the soul of Berlin. As a modern popular newspaper, it knows the emotions of the people in the metropolis. It presents news from Berlin and Brandenburg, reports, sports, culture, puzzles and the scene - quickly and to the point.
The editorial approach of the B.Z. stands out:

  • With competent authors for politics and world events
  • With its own culture section
  • With a big, competent sports section
  • With two service pages that give practical tips for everyday life
  • With a 4-page puzzle special on Fridays

2012 Rates and Formats

BZ ratecard 2012

B.Z. rate card 2012, valid as of 1st January 2012

Format Monday - Friday Saturday + Sunday
1/1 page, 4c 17,945.00 19,147.00
1/2 page, 4c 8,972.50 9,573.75
Basic rate/mm, 4c 9.70 10.35

 

All rates in €, plus VAT

Key Data

  • Founding year: 1877
  • Publication: Every day (except holidays that fall on workdays) 
  • Copy prices: B.Z. Monday - Saturday € 0.70, B.Z. am Sonntag € 0.80
  • Sold circulation: 164,525 copies (IVW III/11, Mon-Sat/Sun)
  • Reach: 425,000 readers in municipal area of Berlin, 492,000 readers in 
    distribution region of Berlin and Brandenburg (ma 2011 TZ)

Readership

Readers in K Structures in %
Gender Men 252 51,2
Women 240 48,8
Age 20-59 years 337 68,6
Net houshold income € 2,000 and more 226 46
Occupation Employees/workers 259 52,6

Source: ma 2011 Tageszeitungen, Berlin and Brandenburg

Contact


Konstantin Rodeck

Konstantin Rodeck
Head of Marketing

Kurfürstendamm 21/22
10874 Berlin
Germany

+49 30 2591 73407

+49 30 2591 73190


Contact


Jean-Robert Mamin

Jean-Robert Mamin
General Manager International Sales

Axel-Springer-Platz 1
20350 Hamburg
Germany

+49 40 347 24950

+49 40 347 25540