AUTO BILD
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AUTO BILD
Europes No. 1
AUTO BILD
Editorial Concept
AUTO BILD is the most popular and best-known German car magazine.*
Every Friday, AUTO BILD presents itself in four colours from cover to cover: sometimes hard on the metal with test and technology articles, and sometimes beyond the bumpers with extensive service topics.
Big new and used-car comparisons, repair-shop and tyre tests, up-to-date news and reader tips, as well as travel information and insurance topics, are important elements of the editorial concept.
Especially due to the strong emphasis on topics in the categories of service/technology/reports, AUTO BILD has acquired a high degree of competence for the readership with its diverse interests.
As a result, AUTO BILD is a competent guide and partner for millions of German drivers.
*According to a study by the TNS Emnid Insitute that was commissioned by Horizont.
2011 Rates and Formats
| Format | Ø Rate | Rate Zone 1 | Rate Zone 2 |
|---|---|---|---|
| (not bookable) | Sales dates: Jan, Feb, June-Aug. Dec | Sales dates: March-May, Sept-Nov | |
| 1/1 4c | 39,400 | 37,900 | 40,900 |
| 1/2 4c | 26,250 | 25,300 | 27,200 |
| 1/4 4c | 13,250 | 12,750 | 13,750 |
All rates in €, plus VAT
Download English rate card 2011 here
Key Data
- First day of sales: Friday
- Publication: Weekly
- Copy price: € 1.50
- Sold circulation IVW IV/2010: 583.989 copies
- Reach according to ma I 2011 Pressemedien
- Total: 4.2% / 2.94 million
- Men: 8.0% / 2.74 million
- Women: 0.6% / 0.20 million
Readership
| AUTO BILD | Basis | ||
|---|---|---|---|
| Age | 14-19 years | 7 | 8 |
| 20-39 years | 35 | 30 | |
| 40-59 years | 42 | 36 | |
| 60 years and older | 16 | 26 | |
| Education | Primary/secondary school | 39 | 41 |
| Secondary school certificate | 38 | 35 | |
| University-entrance exam, university | 22 | 24 | |
| Net household income | Up to € 2,000 | 29 | 38 |
| € 2,000 and more | 71 | 62 |
Composition in %
Source: ma 2011 Pressemedien I, men 14 years and older: 34.44 million
Contact
Peter Hoffmann
Axel-Springer-Platz 1
20350 Hamburg
Germany
+ 49 40 347 25809
+ 49 40 347 26910
Contact
Jean-Robert Mamin
General Manager International Sales
Axel-Springer-Platz 1
20350 Hamburg
Germany
+49 40 347 24950
+49 40 347 25540
All Data and facts in one overview
