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Media Key Facts Online / Mobile

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MEDIA FACTS

Performance data: Press, online, mobile

No matter if you are targeting all adults or a more specific target group – Axel Springer reaches all of them. The performance data as well as prices of the complete Axel Springer media are presented here in an overview.

MEDIA FACTS

Media Key Facts Online / Mobile

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Title Unique User*) Advertising rates (category)
Super
Banner
CPT / €		 Skyscraper
CPT / €		 Medium
Rectangle
CPT / €
General Interest Sites
abendblatt.de 2.93 15**) 20**) 30**)
BILD.de 11.92 30 40 50
bz-berlin.de 1.08 15**) 20**) 30**)
morgenpost.de 2.40 15**) 20**) 30**)
welt.de 7.23 40 45 55
hamburg.de 1.14 30 30 --
Computer and Games
computerbild.de 15.34 35 45 50
Automotive and Sport
autobild.de 2.28 40 50 65
sportbild.de 0.97 40 45 55
transfermarkt.de 1.70 40 20 30
Frauen & Family
bildderfrau.de 0.33 35 45 55
gofeminin.de 4.83 35 45 55
onmeda.de 1.93 35 45 55
Lifestyle, Youth and Music
Metal-Hammer.de 0.13 35 45 55
musikexpress.de 0.05 35 45 55
RollingStone.de 0.10 35 45 55
worldluxuryguide.de 0.13 40 50 65
my-Entdecker.de 40 45 55
stylebook.de 40 45 55
kaufDA.de 3.82 40 45 55
TV Programm and Video
hoerzu.de 0.24 40 45 55
tvdigital.de 0.19 40 45 55
Business and Finance
finanzen.net 2.07 30 30 50


*) AGOF internat-facts 2011-10
**) Homepage/Category

Key Facts Mobile

Title Page Impressions Advertising rates
Mobile content ad
Banner format 4:1 and 6:1
ROS
CPT / €		 Home Category CPT / € ROP
CPT / €
abendblatt mobil 2,185,372* 40 -- 30
morgenpost mobil 911,196* 40 -- 30
Bild mobil 263,276,544* 40 55 --
WELT MOBIL 23,020,698* 40 55 --
autobild mobil 1,028,994** 65 -- 30
computerbild mobil 843,067** 65 -- 30
bildderfrau mobil on request 65 -- --
gofeminin mobil on request on request

*) survey conducted by webtrekk, January 2012

**) survey conducted by nedstat, January 2012

***) Rotation

****) Banner Header/ Footer