Media Key Facts Online / Mobile / Video
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MEDIA FACTS
Performance data: Press, online, mobile
No matter if you are targeting all adults or a more specific target group – Axel Springer reaches all of them. The performance data as well as prices of the complete Axel Springer media are presented here in an overview.
Media Key Facts Online / Mobile / Video
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| Title | Unique User*) | Advertising rates (category/ homepage) | ||
|---|---|---|---|---|
| Super Banner CPT / € |
Skyscraper CPT / € |
Medium Rectangle CPT / € |
||
| General Interest Sites | ||||
| abendblatt.de | 3.00 | 15 | 20 | 30 |
| BILD.de | 12.72 | 30 | 40 | 45 |
| bz-berlin.de | 1.12 | 15 | 20 | 30 |
| morgenpost.de | 1.94 | 15 | 20 | 30 |
| welt.de | 8.83 | 35 | 45 | 55 |
| Computer and Games | ||||
| computerbild.de | 13.76 | 35 | 45 | 55 |
| Automotive and Sport | ||||
| autobild.de | 2.79 | 45 | 55 | 70 |
| sportbild.de | 0.87 | 35 | 45 | 55 |
| transfermarkt.de | 2.23 | 35 | 45 | 55 |
| Women & Family | ||||
| bildderfrau.de | 0.59 | 35 | 45 | 55 |
| gofeminin.de | 4.50 | 35 | 45 | 55 |
| onmeda.de | 2.22 | 35 | 45 | 55 |
| Lifestyle, Youth and Music | ||||
| Metal-Hammer.de | 0.15 | 35 | 45 | 55 |
| musikexpress.de | 0.11 | 35 | 45 | 55 |
| RollingStone.de | 0.13 | 35 | 45 | 55 |
| worldluxuryguide.de | -- | 45 | 55 | 70 |
| my-Entdecker.de | -- | 35 | 45 | 55 |
| stylebook.de | 1.25 | 35 | 45 | 55 |
| kaufDA.de | 4.25 | 35 | 45 | 55 |
| idealo.de | -- | -- | 45 | -- |
| 321kochen.tv | -- | 35 | 45 | 55 |
| hole-in-one-advertising.de | -- | 35 | 45 | 55 |
| Wand-und-Beet.de | -- | 35 | 45 | 55 |
| meinestadt.de | 8.58 | 15 | 20 | 30 |
| TV Programm and Video | ||||
| hoerzu.de | 0.83 | 35 | 45 | 55 |
| tvdigital.de | 0.26 | 35 | 45 | 55 |
| funkuhr.de | 40 | 45 | 55 | |
| sky.de | 1.84 | 35 | 45 | 55 |
| Career | ||||
| stepstone.de | 2.37 | |||
*) AGOF internat-facts 2012-10
Key Facts Mobile
| Title | Page Impressions | Advertising rates Mobile content ad Banner format 4:1 and 6:1 |
||
|---|---|---|---|---|
| ROS CPT / € |
Home/ Category CPT / € | ROP CPT / € |
||
| abendblatt mobil | 2,489,485* | 40 | -- | 30 |
| morgenpost mobil | 1,107,720* | 40 | -- | 30 |
| Bild mobil | 368,438,900* | 40 | 55 | -- |
| WELT MOBIL | 28,180,014* | 40 | 55 | -- |
| autobild mobil | 688,029** | 65 | -- | 30 |
| computerbild mobil | 2,630,490** | 65 | -- | 30 |
| bildderfrau mobil | -- | on request | ||
| gofeminin mobil | -- | on request | ||
*) survey conducted by webtrekk, November 2012
**) survey conducted by Google Analytics, November 2012
Key Facts Video
| Placement/ Advertising Media | Placement on sites | ROP | ||||
|---|---|---|---|---|---|---|
| ROS CPM/ € |
Home/ Category CPM/ € |
Sociodemogr. targeting* CPM/ € |
Rotation CPM/ € |
Combination of themes CPM/ € | Predictive Bahavioral Targeting | |
| PreRoll | 80 | 90 | 100 | 60 | 85 | 75 |
| MidRoll** | 70 | 80 | 90 | 50 | 75 | 65 |
| PostRoll | 45 | 55 | 65 | 30 | 50 | 45 |
| Overlay | 30 | 40 | 50 | 25 | 35 | 40 |
| PreRoll Tandem Overlay | 90 | 100 | 110 | 70 | 95 | 85 |
*) On single pages (bild.de and welt.de).
**) Currently, restricted availability. Themes on request.